Company: General Pencil | Year: 2020 | Role: design, copy, & strategy

With a client that is everything but general, we created a campaign across mediums highlighting General Pencil's Cedar Pointe #2 for all the reasons it's not general. 


Tapping into hidden, organic truths like the quality and richness of the lead, eraser, and uncoated wood were too good not to highlight. Pairing these truths with bold designs that highlight the pencil itself seemed like a no-brainer.