Company: Indiana University | Year: 2020 | Role: Design & Creative Strategy

Hats off to 2020 graduates - they couldn't have normal graduation, but we created a way for them to metaphorically take their hats off and celebrate with these integrated email graphics taking the students through the online graduation process.


The challenge: To make grads from the class of 2020 feel just as happy during a pandemic as they would at any other time of their life.


The solution: A campaign that allows students to metaphorically feel the thrill of throwing the hat in the air.