Company: Listerine | Year: 2020 | Role: design, copy, & strategy


Could using a metaphor as crazy as Listerine being like car insurance be enough to stick in a consumer's mind? With Listerine being one of the most influential mouthwash brands in the market, our goal was to make rinsing with Listerine more desirable than the other leading brands. 


Many know about Listerine for its distinctly strong taste, however, let's not forget how much the brand helps protect us from future damages.