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The Why

As consumers, we have so much powerto change the world by what we buy.


That's why I practice upcycling - a philosophy and design principle that basically is 'recycling' but takes a 'whole system' approach to the vast flow of resources and waste. The aim is to redesign the current, one-way industrial system into a circular system.

  • ​A circular system is restorative and regenerative, aiming to keep existing materials at their highest form of use and value at all times. This continuous cycle is essential to minimize environmental impact and decrease the amount of waste.

How upcycling helps:

  • For every kilogram of upcycled textile waste, we save up to 20,000 liters of water.

  • For every ton of upcycled textiles, 20 tons of CO2 are prevented from entering the atmosphere.

  • Sustainable design has the power to eliminate the use of chemicals and dyes, as well as significant energy usage reduction.

We must start to become more aware of what we buy. How? Taking small steps like these can help:

  • Before buying, ask if the manufacturers used sustainable criteria to make the clothing

  • Be creative in combining garments and recycle them only after they wear out.

  • Repair clothing

  • Donate what you no longer use

  • Buy only what you need

  • Consider quality over quantity

  • Buy second-hand clothing

  • Be mindful when doing laundry — wash full loads and use non-abrasive detergents.

So, let’s start caring for our clothes and adopting a mindset of longevity when it comes to our wardrobes. Clothes shouldn’t exploit people or destroy our planet. Fashion has the power to transform the world - to create clothing to express, delight, reflect, protest, comfort, celebrate life, conserve and restore the environment and value people over profit. Fashion provides dignified work, and should liberate both the worker and wearer while empowering everyone to stand up for their rights.


My dream is for fashion to transform the world by empowering our planet and the people in it.


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