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 Company: WeirDOUGH | Year: 2018 | Role: designer, creator, packaging, & branding.

 

WeirDOUGH is the Chipotle for doughnuts. 

 

I created a fictitious space where people with all types of dietary restrictions could connect and feel welcome - staying in touch with their values and enjoying a cup of joe. You'll notice the blueprint graphics as the main visual language in the branding - that's because the goal of this truck was to be completely customizable for the consumer at all stages - they get to make their own type of doughnut. 

Logo

Branding assets

Mobile Menu

The truck

Packaging